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Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we explore how Canadian businesses can take measurable climate action, from tackling digital emissions to integrating sustainability into their brand strategy.
Joining us is Paul Reynolds, Co-Founder and COO of The Offset Foundation, an entrepreneur who pivoted from advertising and events to climate tech. Paul shares how his company is helping organizations address hard-to-abate emissions, fight greenwashing, and adopt purposeful sustainability practices.
Key Highlights:
- Carbon Credits Explained: How the voluntary market drives real climate impact.
- Digital Emissions: Why AI and cloud use are fueling them, and how Offset.org measures and offsets.
- Transparency & Greenwashing: Why businesses must embrace accountability in climate action.
- Entrepreneurial Pivot: Paul’s journey from digital signage to building a climate tech venture.
- Future of Sustainability: How combining offsetting with insetting shapes corporate responsibility.
Special Thanks to Our Partners:
RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
Google: https://www.google.ca/
A1 Global College: https://a1globalcollege.ca/
ADP Canada: https://www.adp.ca/en.aspx
For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!
Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
