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Welcome to the CanadianSME Small Business Podcast, where we explore cutting-edge solutions for small and medium-sized enterprises across Canada. In today’s episode, we’re addressing one of the most significant challenges facing small businesses: creating attractive and affordable employee benefits programs to retain top talent in a competitive market.
Joining us is Julie M. Potvin, SME National Leader at Mercer, who brings over 28 years of expertise in health and benefits. With 24 years at Mercer, Julie has been a driving force in developing innovative benefit plans that balance cost-efficiency with employee well-being. Her contributions extend beyond her profession, as she’s actively involved in Ontario’s business community and serves as a mentor for emerging leaders across industries.

This episode will uncover:
- Affordable Benefits Strategies: How small businesses can design competitive packages without breaking the bank.
- Employee Retention Insights: The role of benefits in attracting and keeping talent.
- Innovative Trends in Health and Benefits: What’s shaping the future of benefits programs.

Special Thanks to Our Partners:
Stay tuned as Julie shares actionable insights to help small businesses thrive by fostering employee satisfaction and long-term success.
RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
Constant Contact: https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand
IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME
Google: https://www.google.ca/
For more expert insights, subscribe to the CanadianSME Small Business Magazine at www.canadiansme.ca. Join us next time as we continue bringing valuable strategies to help your business grow.
Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.