Building Resilience and Innovation in Business with Greg Potapenko

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In this episode of the CanadianSME Small Business Podcast, we are honored to have Greg Potapenko as our guest. An immigrant, Canadian Army veteran, and a dedicated triathlete, Greg exemplifies true determination and skill. He has successfully transitioned into the entrepreneurial world, starting from scratch to establish a seven-figure digital marketing agency and then a seven-figure e-commerce brand. With over a decade of experience, Greg has played a critical role in driving millions of new users and leads across various industries through his direct-response growth marketing agency. His remarkable journey in the Canadian Military, advancing from a Private to a Warrant Officer and ultimately a Company Sergeant-Major, underscores his exceptional leadership and resilience. Greg’s current endeavors include H-Hour Marketing, a performance marketing agency focusing on e-commerce and user acquisition, and H-Hour Ventures, which comprises a portfolio of e-commerce brands. His latest achievement is the launch of H-Hour Ventures, aimed at acquiring and operating leading businesses in North America.

Key Highlights:

  • Greg shares his insights on how the digital marketing arena has changed over the years and offers strategies for businesses to stay competitive.
  • He provides advice on the essential elements needed for a new e-commerce business to thrive from its inception.
  • Greg discusses the mindset and skills necessary for aspiring entrepreneurs to navigate the challenges and rewards of starting a business.
  • He talks about his experiences in managing a substantial ad spend across platforms like Google Ads, Facebook Ads, and YouTube, sharing effective tactics for user acquisition.
  • Greg reflects on how his military background has influenced his approach to team management and strategic decision-making in business.
  • He shares his vision and goals for H-Hour Ventures, including his approach to identifying and acquiring promising businesses in North America.
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We extend our deepest appreciation to Greg Potapenko for sharing his invaluable insights and experiences with us. His story is a powerful demonstration of resilience, strategic thinking, and exemplary leadership. We also express our gratitude to our partners who make this podcast possible: RBC, our exclusive banking partner; UPS, our exclusive shipping partner; and Xero, our exclusive accounting software partner. To our listeners, thank you for joining us on the CanadianSME Small Business Podcast. Remember to subscribe to CanadianSME Small Business Magazine at for more inspiring stories and expert advice.