Crafting Customized Marketing Strategies in the B2B Tech Sector with Julie Ford

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In this insightful episode of the CanadianSME Small Business Podcast, we are joined by Julie Ford, the founder of Glance Marketing and a seasoned marketing leader with over 15 years of experience. Julie has played a pivotal role in shaping digital marketing strategies, especially for B2B tech companies in Canada and the U.S. Her expertise encompasses marketing strategy development, fractional marketing leadership, and effective campaign management. Julie’s proficiency in translating complex marketing concepts into tangible business outcomes has made Glance Marketing a go-to for those seeking to navigate the intricate world of marketing. Her insights are invaluable for small businesses aiming to master the evolving marketing landscape.

Key Highlights:

  • Julie shares essential first steps and fundamental principles that small businesses should adopt at the beginning of their marketing journey.
  • She discusses the best free or low-cost digital marketing tools for small businesses to enhance their online presence and reach.
  • Julie provides specific marketing strategies and tactics tailored for small businesses in the B2B tech sector to help them stand out in a competitive market.
  • She advises on how small businesses can stay current with marketing trends and technologies and adapt these changes to their advantage.
  • Julie speaks on how small businesses should find the right balance between digital and traditional marketing methods, considering various factors for effective decision-making.
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We extend our heartfelt thanks to Julie Ford for sharing her valuable insights and expertise with us. Her enlightening discussion on marketing concepts and opportunities ahead has been incredibly beneficial. We also want to express our appreciation to our partners: RBC, UPS, and Xero, for their unwavering support. To our listeners, remember to subscribe to CanadianSME Small Business Magazine at for more inspiring stories and practical advice. Stay tuned for more episodes that empower and guide small business owners on their path to success.