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Digital Main Street recently released some new metrics around their ShopHERE powered by Google program. The program builds websites for Canadian small businesses that were forced to close their doors (temporarily or permanently) due to the pandemic. It also hires college and university students, to build the websites for the businesses.
We got a chance to speak to Tristan Lee, Tristan is Google Canada’s Small and Medium Business Marketing Lead. He and his team are dedicated to helping small and medium businesses embrace the power of digital to succeed in Canada and abroad. Prior to joining Google, Tristan spent 6 years in Brand Management at Procter & Gamble, leading marketing for a number of the company’s health and beauty brands.
In this interview, Tristan discusses Canada’s economic recovery and how investments in eCommerce and digital skills helped keep Canadian SMBs afloat during the pandemic.
