Discussing CMA survey results on barriers for women in the marketing industry with John Wiltshire

Listen On

The Canadian Marketing Association (CMA) recently released the results of the CMA Survey on Marketing Talent. Although it is common to see women in marketing leadership roles, experience and perspectives on inclusion differ between women and men, and between minority and non-minority groups. 

We recently had the chance to chat with the CEO of the CMA, John Wiltshire. In this role, John provides the overall strategy and execution of the CMA mandate and champions the fundraising and product development of a new Chartered Marketer designation. Prior to this role, John spent over 20 years as a senior executive in the financial industry. His core strengths include product design, branding, promotions and communication. John is renowned for using a combination of diplomacy, tenacious leadership, strong core values and objective decision making to deliver results

In this podcast, John discussed the results, the importance of diversity and inclusion, and what organizations can do to break down these barriers for women in the workplace.