Discussing marketing for small businesses with Tara Hunt

Listen On


Tara is a digital marketing “native” (meaning she’s been working in digital since 1992, not that she’s a millennial) with over 19 years of experience, the author of one of the first books on how the social web is changing business and a professional public speaker. She has also created and executed proven digital and social strategies across multiple industries.

She not only talks the talk of building community and creating content online, she also walks the walk. She is a LinkedIN Influencer, followed by almost 200,000 people. Her Slideshare presentations have been viewed over 2.5 million times. She is in the top 5% of Twitter users worldwide with over 52,000 followers.

She is one of the most respected and cited thought leaders in audience development — how to understand the audience, what delights them, what they will respond to, and where/when/how to reach them. She combines a data-centric with a human-centric approach to building an audience, leaning heavily on insights into consumer patterns and behaviors while keeping an eye on online trends and changing expectations.

Today we are discussing marketing strategies for small businesses during the crisis, her recent launch of Phlywheel: The New DIY Marketing Platform for SMBs Who Need Agency Expertise at Fraction of the Price and also women entrepreneurship.