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TECHNOLOGY HAS BEEN ESSENTIAL IN HELPING CANADIAN BUSINESSES ADAPT AND THRIVE, IN ORDER TO STAY COMPETITIVE DURING THESE TIMES AND CONTINUE SERVING THEIR CUSTOMERS.
*Salesforce Canada and Maru/Blue Omnibus Data – June 10-25, 2020
● 83% of businesses agree that technology has allowed their business to quickly pivot and adapt in today’s business environment
● Six in 10 businesses who were prepared to reopen felt ready to do so because they were able to use technology to quickly pivot
● When asked about future shopping behaviours, if stores were to fully reopen tomorrow:
○ A third (33%) of Canadians say they would shop in-store, no problem
○ 30% of Canadians say they would split their shopping between in-store and online
○ 17% of Canadians say they would only shop in-store for necessary products and services that are not available online
CanadianSME small business magazine had the opportunity to chat with Vala Afshar, Chief Digital Evangelist at Salesforce
Vala Afshar is an award-winning inventor and sought after expert in digital business transformation, digital marketing and emerging technologies like artificial intelligence and virtual reality. As Chief Digital Evangelist at Salesforce, Vala collaborates with C-suite executives, industry analysts and thought leaders from around the world on opportunities for digital change. He’s also been recognized as the top influencer to CMOs on Twitter by Fortune Magazine.
Today we discussed the general business trends right now, tech challenges for small businesses and how to overcome those challenges, how Salesforce is helping businesses in embracing technology in their journey to the new normal and his advice to entrepreneurs during these challenging times.
