In the latest episode of the CanadianSME Small Business Podcast, we had the privilege of hosting Emily Rose Bassett, the dynamic founder of Startemup. Emily is renowned not just for her strategic insight but also for her exceptional creative flair in the realm of digital marketing. Under her leadership, Startemup has become synonymous with innovative and impactful marketing campaigns. Emily’s approach is unique, merging data-driven analysis with creative brainstorming to deliver strategies that not only capture attention but also drive real business results. Her leadership style is equally compelling, marked by charisma and an innate ability to inspire her team towards groundbreaking ideas and solutions.
- Emily discusses her method for crafting digital marketing strategies that truly resonate with target audiences, emphasizing the importance of balancing creativity with analytical rigor.
- She shares insights into her experiences in assembling and leading a dynamic team at Startemup, highlighting the significance of nurturing a culture of innovation and collaboration.
- Emily talks about Startemup’s commitment to local businesses, explaining why fostering a community-focused approach is crucial for sustainable growth.
- She reflects on how her extensive travel experiences across 30 countries have influenced her career path in marketing and her overall business philosophy.
- Emily elaborates on Startemup’s recent partnership with LocalStreet.ca, focusing on how it benefits local businesses and contributes to their growth and visibility.
We extend our heartfelt thanks to Emily Rose Bassett for her enlightening insights and inspiring stories. Her innovative and effective approach to digital marketing and her dedication to supporting local businesses are commendable. We also express our gratitude to our partners: RBC, UPS, and Xero, for their continuous support. Remember to subscribe to CanadianSME Small Business Magazine at https://canadiansme.ca/subscription/ for more empowering content and valuable tips. Let’s keep championing and nurturing the growth of small businesses, the true backbone of our local economies.