From Gaming Guilds to CEO: How Leadership Skills Translate to Business Success!

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Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. In today’s episode, we focus on the journey of growing a service business, the power of founder-led growth, and how to build software that truly delivers value. We’ll discuss the challenges of scaling a service-based business, leveraging personal brand and community, and the essentials of effective digital transformation.

Joining us today is Graeme Barlow, CEO of Iversoft, a full-service software development agency that helps businesses build, scale, and modernize their digital products.

Key Highlights:

• Scaling a Service Business: Graeme shares key lessons and challenges from scaling Iversoft from a small team to a 50+ person agency and growing revenue tenfold. 
   
• Founder-Led Growth: How Graeme’s personal brand, network effects, and community-building initiatives like FounderLink have driven high-value opportunities for Iversoft.
   
• Building Software That Actually Delivers Value: The common mistakes companies make with digital transformation and how Iversoft ensures their software delivers tangible value and desired outcomes.
   
• From Gaming Communities to Business Leadership: How Graeme’s experience in building online gaming communities helped him develop the leadership skills necessary to scale Iversoft.
   
• The Role of Community and Relationship-Building: The importance of community and relationship-building in scaling Iversoft and attracting high-value opportunities.
   

Special Thanks to Our Partners:

RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html

UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA

Google: https://www.google.ca/

A1 Global College: https://a1globalcollege.ca/

ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

SK Uddin

As the founder of CanadianSME Small Business Magazine, SK Uddin brings a wealth of knowledge and passion for the Canadian SME landscape. His experience in providing valuable insights into business tools, trends, and success stories makes him a compelling host who understands the needs and challenges of entrepreneurs. He also brings his expertise from organizing the annual Small Business Summit and Small Business Expo, further enriching the podcast’s content with real-world perspectives on collaboration and growth.

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