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Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. In this episode, we explore how Canadian SMEs can cut through marketing noise, build genuine customer trust, and create meaningful connections in today’s tech-driven world.
Joining us is Nima Mirpourian, Founder and CEO of Will Be Live, a strategist with over 15 years of experience helping businesses blend creativity, technology, and innovation. Nima shares why trust and human connection remain the ultimate competitive advantage in modern marketing.
Key Highlights:
- Missing the Mark: Why so many SMEs fail to connect and how empathy builds stronger trust.
- Audience Insights: Going beyond demographics to understand motivations that drive conversions.
- Human Connection as Advantage: Why trust outshines AI tools as the real differentiator.
- Future of B2B Marketing: Where the industry is headed and how SMEs can compete with creativity.
- Will Be Live’s Mission: How Nima’s holistic approach helps businesses grow sales pipelines.
Special Thanks to Our Partners:
RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
Google: https://www.google.ca/
A1 Global College: https://a1globalcollege.ca/
ADP Canada: https://www.adp.ca/en.aspx
For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!
Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
