Good Business: the Talk, Fight, Win Way to Change the World

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More than ever, companies today are tapping into the power of purpose — building social and environmental strategies into their core business to attract talent and achieve economic success.  

That, says Bill Novelli, author of GOOD BUSINESS: The Talk, Fight, Win Way to Change the World.

We recently got the chance to chat with Bill, the founder of global PR agency Porter Novelli, a leader at such organizations as CARE and AARP, and creator of the Business for Impact center at Georgetown University — who shared the hard-won insights he’s gained from his illustrious career, from finding your own purpose to building a purpose-driven organization.

In this podcast, Bill discussed why purpose is more critical than ever for today’s businesses and the evolution of the idea of “doing well by doing good,” and what it looks like today.