Google Canada reveals the top Canadian shopping trends & behaviours this holiday season

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Canadians are changing their holiday shopping behaviours, with some of the top trending items on this Black Friday and Cyber Monday. Google Canada has revealed new insight into how Canadians buy gifts during major sales periods like these two days before Christmas or New Year’s Eve. 

We got the chance to chat with Swathi Sadagopan, Strategic Insights Lead of Google Canada Retail to share more details about how retailers and shoppers can prepare for this year’s holiday shopping season.

In this podcast, Swathi discussed major changes that retailers and shoppers can expect, trends in the industry that retailers and shoppers should be aware of, and the most effective way to appeal to holiday shoppers who are price-conscious.