How Small Businesses Can Use Real Purchase Data to Get Better Ad Results?

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Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore how programmatic advertising is evolving into a precision driven engine powered by data and smarter platforms.

Joining us are Vince Simone from Yahoo Canada and Lyle Wagner, Co founder and CEO of Datadesk. Together, they bring deep expertise on how data and technology are reshaping digital marketing strategies.

Key Highlights:

1. The Programmatic Shift: Vince explains how DSPs are evolving and the key challenges brands face today.
    
2. From Data to Action: Lyle shares what makes data truly usable and impactful for marketers.
    
3. Cookieless Targeting: Vince discusses how advertisers can maintain precision without third party cookies.
    
4. Power of Partnership: Vince and Lyle explain how their collaboration simplifies programmatic advertising.
    
5. Future of Ad Tech: Lyle highlights the key trends shaping the next phase of digital advertising.

Special Thanks to Our Partners:

UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA

ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Maheen Bari

A Client Manager at CanadianSME, Maheen adds a practical, hands-on perspective to the podcast. Her experience in conducting interviews, coordinating events, and collaborating with business experts provides valuable insights into the day-to-day realities of running a small business. Her involvement in the magazine’s marketing initiatives also brings a valuable understanding of audience engagement and content strategy.

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