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Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore the innovative technologies and solutions transforming various industries. Today, we’re focusing on property technology (proptech) and its profound impact on the real estate, architecture, construction, and insurance sectors.
Recent trends emphasize the increasing importance of 3D virtual walkthroughs, accurate spatial data, and efficient digital tools for streamlining workflows. This discussion will provide valuable insights into how proptech is revolutionizing these industries.
Joining us today is Skylar Lawrence-LeBel, VP of Marketing & Customer Experience at Planitar Inc., the makers of iGUIDE, a leading platform for capturing and delivering 3D virtual walkthroughs, accurate floor plans, and property data. With a focus on clear storytelling and user-centric solutions, Skylar is at the forefront of proptech innovation.

Key Highlights:
- Who is Planitar and iGUIDE? Skylar shares an overview of Planitar, its product, iGUIDE, and its role in supporting the Canadian real estate, AEC, and insurance industries.
- What is Property Technology (Proptech)? Skylar discusses how proptech supports industries like real estate, architecture, and construction, and the evolution of these sectors in response to technological advancements.
- What’s New at iGUIDE? Learn about the latest technological developments, including the iGUIDE PLANIX R1, and what sets it apart from competitors in the proptech market.
- Skylar’s Background and Storytelling: Skylar explains how his experience has shaped his approach to B2B marketing and the importance of clear and compelling storytelling in proptech.
- iGUIDE PLANIX R1 Features: Dive into the features of the iGUIDE PLANIX R1, including improved visuals, floor plan measurement accuracy, and its compact design—and how these features benefit users in real estate and related sectors.

Special Thanks to Our Partners:
RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
Google: https://www.google.ca/
For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!
Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.