Listen On
In this episode of the CanadianSME Small Business Podcast, our guest for this episode is Gabrielle Hailmann, the founder and president of 360 Integral Marketing. With a wealth of experience in assisting over 100 SMEs, Gabrielle has been pivotal in enhancing their online presence and driving demand for their products and services. As a co-author of “50 Ways to Fill Your Sales Funnel” and the host of the JUMPin2it podcast, she has dedicated her career to supporting entrepreneurial women in their growth journeys. Her expertise in marketing and entrepreneurship was recognized in 2010 when she was named one of the top ten women in direct marketing by Direct Marketing Magazine.
Key Highlight Points:
- Gabrielle explains the key differences between these strategies and their roles in business development, along with how businesses should balance them.
- Insights into constructing an effective sales funnel for SMEs, including crucial stages and examples of successful implementations.
- The importance of integrating AI and marketing technology in SME strategies and their potential impact on growth.
- Advantages of fractional marketing teams for SMEs compared to traditional marketing structures, including success stories.
- Gabrielle’s approach to balancing cost reduction with marketing effectiveness in SMEs, and identifying common areas of overspending.
- Key questions business owners should ask themselves to facilitate growth, and the importance of re-evaluating these questions in the context of market changes.
We extend our heartfelt thanks to Gabrielle Hailmann for sharing her invaluable insights with us. We explored the nuanced world of demand generation versus lead generation, delved into building effective sales funnels, and discussed the transformative impact of AI and marketing technologies in the SME sector. Gabrielle’s expertise in fractional marketing teams and strategies for reducing marketing costs has been enlightening.
The key takeaway from our conversation is the significance of adapting to the evolving marketing landscape and the power of strategic thinking in driving business growth. Gabrielle’s experience and guidance offer a roadmap for SMEs seeking to navigate these challenges successfully.
We also want to express our gratitude to our partners: RBC, our Exclusive Banking partner; UPS, our Exclusive Shipping partner; and Xero, our Exclusive Accounting Software partner. Your support is crucial in bringing valuable content to our audience. Remember, the journey of small business growth is continuous and ever-evolving. Don’t forget to subscribe to CanadianSME Small Business Magazine at https://canadiansme.ca/subscription/ for more insights and stories that inspire and empower.
