Insights into understanding small business owners

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In February 2021, Phase 5 partnered with B2SB agency Cargo and surveyed more than 2,000 Small Business Owners (SBOs) and decision-makers across Canada and the US. Their research explored drivers of SMB purchase and loyalty behaviour in general, as well as in specific industry sectors including financial services, tech & telecom, logistics, and software. It also investigated what SMBs currently fear, forecast, want, and need from the large enterprise brands that serve them.

I am joined by Stephan Sigaud, Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer-centricity.

In this podcast, Stephan highlighted the takeaways from the research by discussing the barriers that stand in the way of a business growing more quickly, trends in the world of digital marketing, and how the digital revolution will transform marketing.

SK Uddin

As the founder of CanadianSME Small Business Magazine, SK Uddin brings a wealth of knowledge and passion for the Canadian SME landscape. His experience in providing valuable insights into business tools, trends, and success stories makes him a compelling host who understands the needs and challenges of entrepreneurs. He also brings his expertise from organizing the annual Small Business Summit and Small Business Expo, further enriching the podcast’s content with real-world perspectives on collaboration and growth.

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