Key Insights – Mapping the customer journey for Small Business Owners

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Marketing in the SMB segment is an ever-changing, fast-moving environment. Microsoft has grown with your needs to offer you every opportunity for success on their platform!

I am joined by Hilary Zaborski, SMB Customer Segment Lead for Microsoft Canada. Responsible for delivering on our growth aspirations in the SMB, Canada’s fastest-growing segment, across all of Microsoft’s divisions: Modern Workplace & Devices, Intelligent Cloud and Business Applications.

In this podcast, Hilary shares her thoughts on mapping the customer journey for SMB accounts, and why marketing is an absolute necessity for business growth and she also discusses how marketing is becoming more data-driven in the future.

SK Uddin

As the founder of CanadianSME Small Business Magazine, SK Uddin brings a wealth of knowledge and passion for the Canadian SME landscape. His experience in providing valuable insights into business tools, trends, and success stories makes him a compelling host who understands the needs and challenges of entrepreneurs. He also brings his expertise from organizing the annual Small Business Summit and Small Business Expo, further enriching the podcast’s content with real-world perspectives on collaboration and growth.

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