Key Insights on Digital Marketing

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The digital marketing landscape is changing rapidly, and many challenges exist for businesses that want to succeed in this environment. How do we know traditional advertising methods can represent indigenous-owned businesses?

To learn more about this, we had the chance to speak to Darian Kovacs, the Indigenous founder of Vancouver-based SEO company Jelly Digital Marketing & PR and digital marketing school Jelly Academy. He brings 15 years of marketing experience, a passion for education, and creativity. He hosts the podcast Marketing News Canada and is a board member with NPower Canada.
Darian specializes in mixing PR with digital marketing and has worked with numerous internationally renowned brands on developing and executing their digital marketing and PR strategies. Darian lives in Fort Langley, BC with his wife and four children and likes to mountain bike, watercolour and read in his free time.

In this podcast, Darian discussed how online marketing is effective for indigenous businesses, how digital advertising could better represent indigenous businesses and the most important thing for indigenous businesses when it comes to online presence.