Key Insights – Optimizing your Twitter presence as an Entrepreneur

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The digital world has changed drastically over the past few years. Gone are the days where print media and television commercials were enough to get your message across, now we rely heavily on social networks like Twitter or Facebook for customer engagement!

We recently had the chat with Twitter Canada’s Head of Marketing, Jen Bairos Hoffer.  Jennifer is passionate about delivering stories for one of the most influential brands in the world. Jennifer leads all marketing strategy, activations and brand communications for Twitter Canada including content strategy for @TwitterCanada

In this podcast, she shares how entrepreneurs can optimize their Twitter presence, share some business profile tips, insight into careers in Canadian marketing sectors, and her overall experiences as a woman in the technology sector.