Kitchen Table to Commercial Media: Scaling a Full-Service Multi-Account Agency

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Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore experiential marketing, event production, and creative strategies that build powerful brand ecosystems.

Joining us are Theresa Place, President and CEO, and Devyn Maybee, Marketing Director at Theresa Place Media Inc., sharing insights on scaling creative teams, media production, and multi-channel marketing.

Key Highlights:

1. Event Production: The operational strategies behind successful corporate events.
2. Marketing Architecture: Building unified campaigns through data-driven channels.
3. Creative Scaling: Maintaining innovation and excellence while growing teams.
4. Media Storytelling: Combining film and editorial design for niche audiences.
5. Entrepreneurial Lessons: Insights from scaling a business from a kitchen table.

Special Thanks to Our Partners:

UPS: solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA

ADP Canada: adp.ca/en.aspx

For more expert insights, visit canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca.

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Maheen Bari

A Client Manager at CanadianSME, Maheen adds a practical, hands-on perspective to the podcast. Her experience in conducting interviews, coordinating events, and collaborating with business experts provides valuable insights into the day-to-day realities of running a small business. Her involvement in the magazine’s marketing initiatives also brings a valuable understanding of audience engagement and content strategy.

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