Pioneering Marketing Education: Insights from Alison Simpson

In another insightful episode of the CanadianSME Small Business Podcast, e were thrilled to have Alison Simpson, President and CEO of the Canadian Marketing Association, share her expertise. Alison’s distinguished career spans across top-tier brands like Holt Renfrew and Shopify, and now she’s leading transformative educational programs at the CMA that equip marketers with cutting-edge skills.

Key Highlights:

  • Alison detailed this pivotal program designed to train marketing professionals in essential digital skills, addressing the evolving needs of Canada’s marketing landscape.
  • We discussed how this prestigious designation integrates with the DMSC program to enhance ongoing professional development.
  • Alison highlighted the CMA’s commitment to DEI in their training programs, aiming to make substantial impacts on the marketing community.
  • Alison shared her insights on the broader effects of the DMSC program on the Canadian marketing industry, emphasizing the importance of aligning training with industry demands.
  • Alison opened up about the hurdles faced while implementing extensive educational initiatives like the DMSC program, providing lessons that can benefit other organizations.

Listen On

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Thank you, Alison Simpson, for enriching our podcast with your deep insights into the evolution of marketing education and professional growth. 

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