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Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore the innovative strategies and technologies transforming today’s business landscape. In this episode, we dive deep into the world of digital marketing with Drew Dekker, founder and CTO of NetGain Agency. With a focus on predictive advertising and the power of AI, Drew shares insights on how businesses can stay ahead in an ever-evolving market. Learn about predictive vs. reactive advertising, the impact of AI, and strategies for navigating economic uncertainties. Tune in for a masterclass on staying competitive in digital marketing!
Key Highlights:
- Predictive vs. Reactive Advertising: Predictive advertising helps businesses trigger ads before or as events happen, while reactive advertising responds to past actions.
- AI’s Role in Marketing: AI is revolutionizing content creation, ad targeting, automated media buying, and real-time bidding.
- Navigating Economic Uncertainty: Businesses can maintain growth through strategies like autarky, focusing on self-sufficiency and leveraging data-driven approaches.
- Real-World Success: NetGain Agency helped a client generate 20X revenue using predictive advertising—an example of its massive potential.
- Future of Predictive Ads: Drew discusses how NetGain is developing a cutting-edge platform that will further revolutionize digital advertising.
Takeaway Points:
- Strategic growth is crucial for sustainable success, and businesses must plan ahead to execute effectively.
- Expanding into new markets requires careful preparation, and understanding market dynamics can make or break success.
- Crafting a go-to-market strategy is essential for any global expansion, and the right approach can lead to profitable ventures.
Special Thanks to Our Partners:
Stay tuned as Julie shares actionable insights to help small businesses thrive by fostering employee satisfaction and long-term success.
RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME
Google: https://www.google.ca/
For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!
Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
