Revolutionizing Digital Marketing for SMEs with Roxy Young

In this compelling episode of the CanadianSME Small Business Podcast, we’re honored to have Roxy Young, Reddit’s Chief Marketing and Consumer Experience Officer, as our guest. Roxy, the first LATNIX female in Reddit’s C-Suite, brings a wealth of knowledge and experience, sharing her journey and the pivotal role she has played in enhancing global community engagement on Reddit. Throughout the episode, we delve into the introduction of Reddit Pro, its impact on small businesses, the importance of engaging Canadian brands with Reddit communities, success stories, practical advice, and a glimpse into the future developments from Reddit aimed at supporting small businesses. Roxy’s insights offer an invaluable perspective on the power of digital communities and the strategic approaches businesses can adopt to thrive in the digital age.

Key Highlight Points:

  • A strategic initiative designed to foster community engagement for businesses, offering new ways to connect with audiences.
  • Positive feedback from the business community and success stories highlighting the adoption of Reddit Pro.
  • Strategies for Canadian brands to authentically engage with audiences on Reddit, with best practices for meaningful interactions.
  • Real-world examples of the impact of community engagement on Reddit and actionable advice for small businesses.
  • Anticipated developments from Reddit to empower small businesses and strategies for staying ahead in the digital landscape.

Listen On

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We express our deepest gratitude to Roxy Young for her enlightening participation in this episode. Her expertise has not only highlighted the importance of digital communities like Reddit for small businesses but also showcased the vast opportunities they provide for engagement, growth, and success. Additionally, we’re thankful for the unwavering support of our partners: RBC, UPS, Xero, and Constant Contact. Their dedication greatly contributes to the wealth of knowledge we’re able to share with you. Don’t forget to subscribe to CanadianSME Small Business Magazine at  for the latest business insights and inspiration.