Scale with Soul: How to Grow a Service Business Without Losing Heart

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Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore scaling service businesses through operational excellence, empathetic leadership, and culture-driven growth.

Joining us is Loren Maisels, CMP, Founder & President at LOMA Agency, sharing insights on building a North American agency while keeping human connection at the core.

Key Highlights:

1. Scaling with Heart: Building a service business without losing culture and connection.
2. Event Growth Strategy: How SMEs can use events to drive measurable growth.
3. Event ROI: Proving the business impact of successful event strategies.
4. Team Connection: Using events to strengthen remote workforce engagement.
5. Agency Culture: Maintaining values through partnerships and operational growth.

Special Thanks to Our Partners:

UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA

ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/.

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Kripa Anand

With her background in journalism and expertise in content strategy and digital marketing, Kripa brings strong storytelling and communication skills to the podcast. Her ability to connect with guests and draw out their unique insights ensures engaging and informative conversations. Her focus on impactful content aligns perfectly with the podcast’s mission to provide valuable resources for business growth.

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