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Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we explore how data can help Canadian businesses better understand consumer behavior and capitalize on unique opportunities during major events.
Joining us is Lacy Lauks, Head of Visa Consulting & Analytics (VCA) in Canada, who leads a team delivering impactful insights across the payment ecosystem. Lacy shares how VCA data sheds light on spending patterns and what it means for small businesses.
Key Highlights:
- Montreal Race Weekend Impact: Lacy explains how major events drive local spending and benefit small businesses.
- International Visitors & Buy Local: Insights into visitor spending trends and the boost for Canadian SMEs.
- Hottest Spending Categories: Which sectors see the biggest spikes and how businesses can prepare.
- Leveraging Insights: How small businesses can use data-driven strategies without a dedicated analytics team.
- Future Outlook: Lacy shares Visa’s perspective on evolving payment trends and AI’s role in the economy.
Special Thanks to Our Partners:
RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
Google: https://www.google.ca/
A1 Global College: https://a1globalcollege.ca/
ADP Canada: https://www.adp.ca/en.aspx
For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!
Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
