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Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore the strategies and insights that empower entrepreneurs to thrive in the digital age. In today’s episode, we dive into the power of social media marketing, creating content that converts, and the essential mindset needed for entrepreneurial success.
Recent trends highlight the importance of social media for business visibility and sales, the need for engaging and effective content strategies, and the crucial role of mindset in navigating the challenges of entrepreneurship. This discussion will provide valuable guidance for businesses looking to leverage social media for growth.
Our guest today is Tamar Lyons, Founder of Lyons Digital Marketing, a social media marketing agency that helps entrepreneurs leverage social media to increase visibility and drive sales. Tamar brings a wealth of experience in helping businesses grow their online presence.
Key Highlights:
- Social Media Marketing Strategy: What makes a successful strategy and top tips for creating engaging and effective content that resonates with audiences.
- Content That Converts: Key strategies for turning viewers into paying customers through content.
- Mindset Shifts for Entrepreneurs: The most important mindset shifts entrepreneurs need to adopt for long-term success.
- Lyons Digital Marketing Offerings: Tamar discusses how her agency’s services help entrepreneurs boost visibility and sales.
- Content Creation Strategies: Tamar’s expert advice on creating engaging content across different social media platforms that resonates with your target audience.

Special Thanks to Our Partners:
RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
Google: https://www.google.ca/
For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!
Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.