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Welcome to the CanadianSME Small Business Podcast, hosted by SK Uddin. Today we explore the rise of Agentic AI and how automated intelligence is reshaping digital marketing, performance optimization, and campaign management.
Our guest is Benoit Domingue, President of Ursa Marketing and Co founder of Kuma. With over twenty years of digital experience, Benoit specializes in performance marketing, predictive audiences, and personalized customer journeys. His latest innovation, Kuma Agents, uses AI to monitor, analyze, and autonomously improve ad performance.
Key Highlights:
- Agentic AI Evolution: Benoit explains how autonomous AI agents are transforming the way marketers execute complex, multi step tasks.
- Kuma Agents in Action: He breaks down how Kuma automatically monitors, analyzes, and fixes campaigns to eliminate manual work.
- Predictive Marketing: Benoit shares how AI-driven audience modeling reaches customers earlier and boosts retention.
- Building Kuma Inside an Agency: He reflects on the challenge and advantage of creating a tech startup within a service organization.
- Leadership & Future Vision: Benoit outlines the blend of programming and marketing required for high-precision teams and his long-term vision for Ursa and Kuma.
Special Thanks to Our Partners:
UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
Google: https://www.google.ca/
A1 Global College: https://a1globalcollege.ca/
ADP Canada: https://www.adp.ca/en.aspx
For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!
Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
