Strategies for Enhancing Digital Presence in SMEs with Geoff Crain

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In this insightful session of the CanadianSME Small Business Podcast, we’re joined by Geoff Crain, Senior Director of Sales & Marketing at Kingstar Media. With over 12 years of experience in media planning, buying, and optimization for top global brands, Geoff brings a wealth of knowledge in performance media across various advertising mediums. His expertise extends to managing high-volume media campaigns across Google, Meta, TikTok, and programmatic platforms. This episode delves into the Canada Digital Adoption Program (CDAP) and its impact on small businesses, the challenges in digital adoption, and the emerging trends that can shape the future of small businesses. Geoff’s passion for people, collaboration, strategy, and continual learning shines through as he shares his insights and success stories.

Key Highlights:

  • Geoff explains the Canada Digital Adoption Program and its importance for small businesses in Canada.
  • Insight into how Geoff assists small businesses in leveraging the CDAP program to meet their technology needs.
  • Discussion of common barriers small businesses face in adopting digital solutions and strategies to overcome them.
  • Examples of how small businesses have benefited from the CDAP program and the key factors that contributed to their success.
  • Geoff identifies relevant emerging technologies and trends beneficial for small businesses.
  • Geoff’s recommendations for small business owners looking to improve their digital presence and streamline operations.
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We extend our heartfelt thanks to Geoff Crain for sharing his expertise and shedding light on digital transformation and the Canada Digital Adoption Program. His insights are invaluable to small businesses navigating today’s digital landscape. A special thank you to our partners who make this podcast possible – RBC, our exclusive banking partner, UPS, our dedicated shipping partner, and Xero, our trusted accounting software partner. Their commitment to supporting small businesses is truly commendable. To our listeners, thank you for joining us, and remember to subscribe to CanadianSME Small Business Magazine at  for more valuable insights and inspiring stories from the world of small business. Stay informed, stay inspired, and we’ll see you in the next episode of the CanadianSME Small Business Podcast.