Taking Your XM to the Next Level

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Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore experiential marketing and brand activations that break through digital fatigue.

Joining us is Margot Silverstein, Associate Director of Growth at XMC, guiding national brand activations, sponsorship evaluation, and strategic partnerships across multiple industries.

Key Highlights:

1. Experience Premium: Real-world brand experiences now outpace traditional digital ads.
    
2. Sponsorship ROI: Measuring performance in real time maximizes impact and optimization.
   
3. National Program Execution: Data-driven intention ensures large campaigns move the brand needle.
   
4. Regulated Sector Creativity: Compliance and creativity coexist through strategic storytelling.
    
5. Community & Leadership: Youth philanthropy strengthens corporate leadership and purpose.

Special Thanks to Our Partners:

UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA

ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Kripa Anand

With her background in journalism and expertise in content strategy and digital marketing, Kripa brings strong storytelling and communication skills to the podcast. Her ability to connect with guests and draw out their unique insights ensures engaging and informative conversations. Her focus on impactful content aligns perfectly with the podcast’s mission to provide valuable resources for business growth.

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