The Art of Promotional Brilliance with Ann Baiden

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In this latest episode of the CanadianSME Small Business Podcast, we dive into the world of creative branding with Ann Baiden, the CEO and Founder of Innovatex Solutions Inc. With a rich 23-year history in the promotional products industry, Ann has established herself and Innovatex as pioneers in crafting promotional items that truly embody a brand’s identity. Her journey, marked by both professional accolades such as the WBE Leader Award and the PPPC Humanitarian Award, and personal passions like motherhood and hockey, reflects a blend of creativity, quality, and dedication. Join us as we explore the indispensable role of promotional products in branding, discover timeless fan favorites, and uncover the unique Innovatex edge.

Key Highlights:

  • Ann discusses why promotional products are crucial in a company’s branding strategy.
  • Insights into the most enduring and popular promotional products as per Ann’s extensive experience.
  • The unique aspects of Innovatex that set it apart in the market.
  • Ann shares essential tips for those new to the realm of promotional products to ensure impactful decisions.
  • Ann recounts a special story about a promotional pen that became a symbol of brand affinity, highlighting the unexpected impact of well-chosen products.

We extend our heartfelt thanks to Ann Baiden for sharing her wisdom and insights on today’s podcast. Her leadership at Innovatex Solutions Inc. is a testament to how promotional items, when thoughtfully chosen, can transform into treasures that resonate with a brand’s essence. We’re also immensely grateful to our partners – RBC, UPS, and Xero – for their steadfast support of the small business community. Their commitment enriches this platform, offering invaluable resources and inspiration to entrepreneurs everywhere.

To our dedicated listeners, remember, the journey of entrepreneurship is filled with stories and strategies like Ann’s that can illuminate your path. Don’t miss out on these nuggets of wisdom – subscribe to CanadianSME Small Business Magazine at  for your regular dose of entrepreneurial spirit. Stay inspired, stay informed, and join us again for more enlightening conversations on the CanadianSME Small Business Podcast.