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Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari, where we explore the strategic insights and innovative approaches empowering Canadian businesses to build purpose-driven, high-impact brands. Today, we’re diving into modern marketing, brand strategy, and AI search visibility, and how small businesses can cut through the noise with clarity and credibility.
In a world where reputation is increasingly shaped across multiple channels, success demands strong storytelling, values-driven strategy, and visibility in emerging AI search ecosystems. Our guests, Alex Varricchio and Kiirsten May, Co-owners of UpHouse Inc., are award-winning strategists and leaders behind AIEO, a new system helping organizations show up in AI tools like ChatGPT and Perplexity.
Key Highlights:
- Distributed Brand: Alex and Kiirsten explain how small businesses can shape signals across search, social, and reviews.
- AI Search Visibility: They share what AIEO means for Canadian SMBs and how to gain visibility in AI-driven engines.
- Marketing Clarity: The duo outlines how brands can simplify messaging and align with real customer behaviour.
- Leadership Insight: A practical action from The Proximity Paradox to increase visibility and trust this month.
- Values-Driven Impact: How supplier diversity and B Corp commitments strengthen community-focused storytelling.
Special Thanks to Our Partners:
UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
Google: https://www.google.ca/
A1 Global College: https://a1globalcollege.ca/
ADP Canada: https://www.adp.ca/en.aspx
For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!
Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
