The Future of Marketing Through the Lens of Ron Tite

In this episode of the CanadianSME Small Business Podcast, we were thrilled to feature Ron Tite, a celebrated entrepreneur, speaker, and best-selling author known for his innovative approach to marketing and business. As the founder and chief creative officer of Church+State, Ron has crafted memorable campaigns for global brands and championed the integration of art and commerce. His journey from stand-up comedy to marketing leadership offers unique insights into creativity, storytelling, and audience engagement. 

Key Highlight Points

  • Exploring how Ron’s diverse background has informed his marketing philosophy, including a memorable instance where comedy influenced strategy.
  • Ron discusses effective tools for storytelling and shares a successful campaign that exemplifies the power of narrative in marketing.
  • Insights into overcoming market challenges, with an emphasis on the critical role of digital adaptation for small business growth.
  • The balance between humor and professionalism, and how comedic elements can enhance customer engagement and brand identity.
  • Ron’s predictions for evolving marketing strategies and a sneak peek into his upcoming book’s relevance to entrepreneurs today.

Listen On

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Our deepest thanks to Ron Tite for enlightening us with his wisdom and experiences in the world of marketing and business. This episode not only underscores the significance of storytelling and humor in engaging audiences but also offers practical advice for small businesses navigating the complexities of the modern marketplace.

We also extend our heartfelt thanks to our partners, including Exclusive Banking partner RBC, Exclusive shipping partner UPS, exclusive accounting software partner Xero, and exclusive E-mail partner Constant Contact, for their unwavering support of the CanadianSME Small Business Podcast.

Remember to subscribe to CanadianSME Small Business Magazine at  for more inspiring stories and expert advice tailored to the Canadian SME landscape.