The Journey of STRATA Originals: A Story Told by Leanne Bucaro

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In this episode of the CanadianSME Small Business Podcast, we’re excited to feature Leanne Bucaro, CEO and co-founder of STRATA Originals. Leanne is a dynamic CEO and personal branding expert who leverages her ADHD as a superpower, excelling in highlighting other CEOs and leaders by helping them craft and communicate their personal brands through inspiration, magic, and storytelling. Her diverse career includes roles as a campaign builder, video/TV/multi-media content producer/director, keynote speaker, author, entrepreneur, and a PR/media relations professional. At the heart of Leanne’s work is her dedication to helping businesses and causes communicate in an engaging manner, touching their audience’s hearts. She specializes in personal brand development and strategy, creative multi-media campaigns, corporate storytelling, and creative content.

Key Highlight Points:

  • Leanne discusses the significance of personal branding for small businesses and where entrepreneurs should begin in developing their personal brand.
  • Insights into the typical mistakes small business owners make in personal branding and how to avoid them.
  • The importance of overcoming self-doubt in personal branding and strategies for entrepreneurs to believe in their brand’s impact.
  • Leanne shares the journey of Strata Originals from its inception to becoming its own company, especially during the COVID-19 lockdowns.
  • The effect of Leanne’s free webinars for CEOs on leaders and entrepreneurs, and the most rewarding aspects of conducting these sessions.
  • Key advice for entrepreneurs in personal branding and PR, and balancing authenticity with professional branding.
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We express our heartfelt gratitude to  Leanne Bucaro for her sharing her vast knowledge and experience in personal branding and public relations. Leanne’s unique approach of embracing her qualities and using storytelling and strategic positioning to enhance personal brands is both innovative and inspiring. Today’s key takeaway is the critical role of personal branding in the digital era, especially for small business owners and entrepreneurs. Developing a strong personal brand can significantly influence how businesses connect with their audience and stand out in a crowded marketplace.

We also extend our thanks to our partners: RBC, our exclusive banking partner; UPS, our exclusive shipping partner; and Xero, our exclusive accounting software partner, for their crucial support in fostering the growth and success of small businesses.

Don’t forget to subscribe to CanadianSME Small Business Magazine for more insightful content and stories. Visit  for the latest updates and resources tailored for small businesses. Continue to inspire and foster the entrepreneurial spirit within your communities!