The Storytelling Secret: Why Your Digital Ads are Failing

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Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore how brands can move beyond visibility and use strategic storytelling to influence real consumer behavior.

Joining us is Andrew Wagar, President and CEO of Swerve Strategic Marketing. Andrew shares how PR, influencer marketing, and digital strategy come together to drive measurable growth.

Key Highlights:

1. Influencer ROI: Andrew explains how influencer marketing can drive actual sales.
2. Channel Synergy: Andrew shares how digital and influencer strategies boost conversions.
3. PR Advantage: Andrew highlights why PR is the missing link in many campaigns.
4. Scaling Smart: Andrew explains how small brands can grow without large budgets.
5. 2026 Trends: Andrew outlines the key shifts shaping consumer marketing.

Special Thanks to Our Partners:

UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA

ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Kripa Anand

With her background in journalism and expertise in content strategy and digital marketing, Kripa brings strong storytelling and communication skills to the podcast. Her ability to connect with guests and draw out their unique insights ensures engaging and informative conversations. Her focus on impactful content aligns perfectly with the podcast’s mission to provide valuable resources for business growth.

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