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Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we dive into the strategies and insights that empower small businesses in Canada. In today’s episode, we’re exploring the rapidly growing health and wellness sector and how the Canadian Health Food Association (CHFA) supports small enterprises in this space.
We’re joined by Lynsey Walker, VP of Marketing & Communications at CHFA, who shares her expertise on the latest market trends and the role of small businesses in promoting community well-being. Tune in to learn how businesses in this sector can thrive, build strong brands, and contribute to healthier communities.
Key Highlights:
- Supporting Small Health Businesses: Lynsey discusses how CHFA empowers small enterprises with resources, advocacy, and networking.
- Emerging Trends: Insights into the key market patterns in the natural products sector, helping small businesses stay competitive.
- Community Impact: How health and wellness businesses drive community well-being and promote healthier lifestyles.
- Brand Building: Strategies for small businesses to create impactful consumer experiences and connect with their audience authentically.
- CHFA’s Mission: Lynsey shares CHFA’s goals for the future and how the organization is working to promote better-for-you products across Canada.
- Final Advice: Key takeaways for entrepreneurs in the health and wellness industry and advice for supporting their growth in a competitive market.
Special Thanks to Our Partners:
RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME
Google: https://www.google.ca/
For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!
Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
