Where is the SME market heading?

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Hello everyone, this is Sheliza from CanadianSMe Small Business Magazine, please join me in welcoming Miki Velemirovich, president of Cargo.

Today we are discussing how big brands can get connected to small businesses during these challenging times and help them in their journey of surviving, reviving and thriving.

Miki Velemirovich is the President of Cargo, a full-service marketing and advertising agency that specializes in helping big brands market to small businesses. Cargo is an expert in the Business to Small Business space coining the term B2SB Marketing®. Prior to joining Cargo, Miki spent 20 years with big brands like IBM and Mercedes-Benz, in a variety of sales and marketing roles so he knows how to build strategies that drive results and move the needle. And this same experience enables him to understand the pain points of big brands trying to market to small businesses: while leading marketing for the commercial vehicle division of Mercedes-Benz, he spent countless hours understanding the motivations, behaviours and the drivers of small business owners in order to reach them more successfully. Now, his quest persists – to continue to build the Business to Small Business Expertise and help big brands be more successful in reaching this highly emotional target.